HIMSS

Senior Manager, Marketing APAC

Job Post Information* : Posted Date 2 months ago(7/11/2024 10:00 AM)
ID
2024-1362
# of Openings
1
Job Locations
SG-Singapore | SG-Singapore
Function
Marketing

Your Challenge:

At HIMSS, we are a catalyst for change in the health and wellness ecosystem. As one of the largest and most experienced global healthcare associations, it is our responsibility to lead this revolution. Our mission is to reform the global health ecosystem through the power of information and technology. Our staff, nearly 250 world-wide, are vital to achieving that mission. We are looking for team members who are curious to ask “What if…?” and have the tenacity to fight for the change we believe in. Join HIMSS to be part of the transformation of health and wellness. 

 

HIMSS is hiring a Senior Marketing Manager APAC (must be located in Singapore) to play an essential role in driving awareness and consideration for our product in region among enterprise companies through pipeline-generating events, including: sponsored events, trade shows, and hosted events.  In this role, your mission will be to drive strategy and execution, generating net-new business and accelerate existing deals via field marketing tactics and pipeline maturing programs. Day to day activities center around high-quality event execution, identifying event trends for HIMSS APAC audience, working closely with the PR, membership and sales teams, and reporting and running campaign analysis.  This role will primarily partner with global marketing, events logistics, Sales, Demand Gen, Partnerships, PMM, and our Executive Team.

 

 

** This position is located in Singapore, candidates must be local to Singapore as relocation is not provided ***

 

The ideal candidate will have meticulous attention-to-detail and project management skills, a deep understanding of the demand funnel, campaign analysis, and reporting. This candidate feels comfortable being incredibly autonomous and directing our executive team. Understanding the developer audience and their jobs to be done is required.

  • Translate integrated campaigns and GTM programs into events and experiences for HIMSS enterprise audience.
  • Create and implement end-to-end campaign flow; including audience segmentation, customer journeys, promotional and follow-up strategies.
  • Partner with engineering, product, PMM, and external speakers to develop and execute event content and speaking sessions.
  • Project manage and execute end-to-end event production: Manage contracts, communication, planning, logistics, and execution of events.
  • Maintain a calendar of events and identify new event opportunities for the organization.
  • Maintain a detailed and meticulous budget. Ability to forecast projected ROI based on historical conversion rates.
  • Act as the primary logistical support person for marketing events and trade shows. This includes agency comms, coordinating shipping of materials, booth properties, graphics, literature, promotional items, rental equipment, and tracking.
  • Educate and enable sales on enterprise, vertical, and industry messaging, event responsibilities, and follow-up strategy.
  • Works closely with sales development teams, enabling promo and follow up strategies are in place, moving, and successful. Partner on accelerating pipeline maturing programs.
  • Deeply understands the demand funnel and how field marketing tactics fit into different stages of the buyer journey.
  • Experience using Marketo, Tableau or Salesforce for campaign analysis. Independently pull metrics and reports, tell a story with data and make data-informed decisions on future investments.
  • Travel required 15-% of the time.

 

What you will need to be successful:

  • Ability to navigate through ambiguity. You know where we need to go, but recognize it won’t always be a straight path to get there.
  • Located in Singapore
  • 6+ years of experience in field / event marketing.
  • Salesforce knowledge and Marketo is essential.
  • Strong attention to detail.
  • Willing to roll up your sleeves. We’re still a startup, and will expect you to roll up your sleeves and work hard to provide feedback and get the job done.
  • Excellent verbal and written communication skills. You’ll regularly communicate directly with executives and other senior leaders.
  • Bias for speed. We move very quickly, and will expect you to set a similar pace for your team.

Why we love HIMSS, and why you will, too:

  • Diverse, collaborative, and winning team environment.
  • Flexible working arrangements
  • Generous paid time off
  • Emphasis on continuous learning and development.

 

Are you a Changemaker?

Together, we’ll do amazing things for healthcare.

 

HIMSS is an Equal Opportunity Employer: Vets/Disabled

 

#LI-Remote

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