Director of Media Fulfillment (Ad Operations)

Job Post Information* : Posted Date 3 weeks ago(5/9/2023 5:44 PM)
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Your Challenge:

At HIMSS, we are a catalyst for change in the health and wellness ecosystem. As one of the largest and most experienced global healthcare associations, it is our responsibility to lead this revolution. Our mission is to reform the global health ecosystem through the power of information and technology. Our staff, nearly 300 world-wide, are vital to achieving that mission. We are looking for team members who are curious to ask “What if…?” and have the tenacity to fight for the change we believe in. Join HIMSS to be part of the transformation of health and wellness.


Position Purpose

Reporting to the Head of Media, the Director of Media Fulfillment will be responsible for ensuring the successful production, trafficking, and on-time delivery of digital advertising campaigns for the world’s top healthcare brands.  This role calls for a service-oriented, hands-on program management leader who will leverage a team of product category specialists to handle production and fulfillment for all HIMSS Media programs.


Working in partnership with the Client Success and Media Sales—as well as with members of HIMSS’s Sales Enablement, Sales Operations, Marketing Automation, and Technology teams—the Director will create internal and external training for HIMSS media product fulfillment via relevant vendors and systems, as well as delivery processes and escalation procedures to ensure booked revenue is delivered in full.


The Director and their team will serve as advertising operations and fulfillment experts, consulting with Client Success Managers, Sales Representatives, and clients regarding industry best practices and benchmarks for HIMSS’s broad suite of digital media products. The team will also troubleshoot technical issues and resolve ad-serving, quality assurance, and reporting errors to maximize revenue and renewals.


Key Responsibilities

  • Recruit, train, assign and manage specific Product Category Specialists within the media program management team to oversee, schedule, produce, and implement all advertising products and campaigns, including, but not limited to, demand generation, account-based marketing, digital display, content creation, webinars, and custom video production.

  • Ensure that product/program deliveries are aligned with monthly revenue delivery by campaign and overall client spend and mitigate risk by providing regular weekly exception and “revenue at risk” reporting to proactively retain booked revenue when programs are at risk of shifting.

  • Ensure continuous process improvement by evolving workflows, processes, and standardized reporting to solve the complex needs of our clients and communicate them with all relevant internal and external stakeholders.

  • Attend weekly Sales and Content/Media Operations Meetings and collaborate on new products and solutions to resolve client and internal ad ops challenges.

  • Monitor revenue delivery and team success metrics (% of lineitems delivered on time, pacing, etc), and analyze program components to proactively understand and communicate risks to the successful delivery of campaigns.  Additionally - work with production teams to optimize delivery.

  • Lead the digital marketing program launch process that includes moving campaigns into marketing operations for program implementation, running client kick-off meetings, and collecting required client materials.

  • Work with the Head of Media to develop relationships, negotiate contracts, and educate/optimize vendors on internal processes/needs.

  • Work with Client Success to provide “wrap reports” for all campaigns, summarizing results, delivering contextual insights, and offering recommendations for renewals or extensions.

What you will need to be successful:

  1. Bachelor’s degree (ideally in media, marketing, business, etc.), or equivalent experience

  2. A minimum of seven (7) years’ experience in an Digital Media Operations role within a media organization or agency, managing fulfilment within all or most of the following categories: demand generation, account-based marketing, digital display, content creation, webinars, and custom video production. Healthcare media experience is a plus. 

  3. A minimum of three (3) years management experience

  4. Creative thinker that can solve client production and fulfillment challenges and apply best practice recommendations for digital marketing programs.

  5. Able to effectively train, manage and motivate a team while working with other departments to logically prioritize various requests and responsibilities

  6. Extensive experience in digital media, marketing, and/or advertising industry

  7. A good multi-tasker, able to handle multiple projects, direct reports with varying levels of experience, and deadlines with revolving priorities

  8. Excellent attention to detail; oral and written (email) communication; skills in Microsoft office suite, project management software, time-management, client-facing skills, and patience.

  9. Expertise/experience in using and/or training with all or some of the following tools: Salesforce, Marketo, Monday.com, On24, Brightcove, Lytics, Integrate, Google Ad Manager, Google Ads, etc.

  10. Experience with leveraging Demand Generation and Account Based Marketing partners to deliver highly specific B2B leads to global clients.

Why we love HIMSS, and why you will, too:

  • Diverse, collaborative, and winning team environment.
  • Flexible working arrangements, opportunity to work 100% remote.
  • Comprehensive healthcare coverage.
  • Generous paid time off, including time off to volunteer!
  • Wellbeing programs to support all of your emotional, physical, and financial needs
  • Emphasis on continuous learning and development.


Are you a Changemaker?

Together, we’ll do amazing things for healthcare.


HIMSS is an Equal Opportunity Employer: Vets/Disabled




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