Vice President, Engagement Strategies

Job Post Information* : Posted Date 2 months ago(2/2/2023 4:49 PM)
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Your Challenge:

At HIMSS, we are a catalyst for change in the health and wellness ecosystem. As one of the largest and most experienced global healthcare associations, it is our responsibility to lead this revolution. Our mission is to reform the health ecosystem through the power of information and technology. Our staff, nearly 300 world-wide, are vital to achieving that mission. We are looking for team members who are curious to ask “What if…?” and have the tenacity to fight for the change we believe in. Join HIMSS to be part of the transformation of health and wellness.


The purpose of this position is to provide strategic direction and oversight of Engagement Strategies within the HIMSS Product Function. The Vice President of Engagement Strategies drives member programs, growth, and engagement, ensuring that all teams are sufficiently resourced to achieve HIMSS’ mission, financials, and tactical goals effectively. Reporting to the Chief Product Officer, the Vice President of Engagement Strategies has direct strategic, budgetary, and management authority for the following teams within the Engagement Strategies Function: Individual Member Services and Engagement, Chapter Engagement, Partner Engagement, Member Awards & Recognition, and Digital Health Technology Partners.  They will lead the development, ongoing direction, and day-to-day operations of member services and loyalty/rewards program in support of HIMSS membership segments (corporate, individual, chapter, and organizational affiliates).


This position leads the Society’s membership growth strategies, which includes community building and programming to increase membership for all member segments, aligns and engages stakeholders (i.e., chapters) to increase engagement, and maintains excellent retention and member/organizational satisfaction. This position will work to leverage all available member touch points across the HIMSS enterprise, to drive member value, growth, engagement, retention, and satisfaction.


This position identifies, develops, creates, and expands revenue opportunities with top-level provider, corporate, and partner members, as well as leads fulfillment for related membership products and sponsorships. Partners with Sales to enable strategic selling approaches for integrated strategies and solutions to the healthcare market. The person in this position must be able to perform a thorough needs analysis working with Products Function leaders to map member needs to our solutions, collaborate across the enterprise, and build effective campaign strategies that achieve membership goals.  


This position provides crucial leadership to support the HIMSS Global Health Conference, as well as other regional virtual and in-person programs. Specifically, this individual leads the team to expand and achieve the HIMSS brand, position, market dominance, attendee/exhibitor satisfaction and registration goals through member and partner engagement.


Essential Functions:

  • Owns the development and implementation of the Engagement Strategies strategic plan, as well as overseeing the creation and management of the annual budget.
  • Create and execute a comprehensive plan to grow membership, including assessing market sectors and geographic areas for growth, setting targets for member engagement, and achieving revenue targets.
  • Oversee member relationship lifecycle management and services, including leading collaboration with HIMSS leaders to support the development and success of a member service center to strengthen member value, satisfaction, and overall engagement, which includes member advancement and recognition programs.
  • Leads the society to foster and maintain impactful connections within the HIMSS ecosystem. Advances the building of community and engagement, builds strategic recruitment, retention, and customer services strategies that directly impact annual goals.
  • Collaborates with the Product and Sales Functions to develop strategies to update, grow and maintain membership products, programs, and services.  Identifies opportunities for new product/program development.  Contributes to product pitches and fulfillment to support society growth to align with the mission. Assesses current programs and makes recommendations to enhance our credibility as a leader within the healthcare ecosystem.
  • Oversight for HIMSS industry engagement with key audiences, strategic recruitment and retention, and alliance strategies that directly impact annual goals. Drives the exploration, development, cultivation, and evaluation of strategic relationships internally and externally. 
  • Serves as liaison to all HIMSS’ Groups and Functions including Marketing, Communications, Government Relations, HR, Finance, and Information Technology, and to other groups as appropriate. Leads in cross-function projects to ensure efficient processes and success.
  • Proactively identify key improvement areas within strategic relationships and throughout the Function.
  • Advises the Chief Product Officer on key planning issues and makes recommendations on important business decisions. Leads strategic planning and budgeting efforts that achieve annual and long-term objectives. Formulates strategies and ensures placement of resources necessary to achieve goals.
  • Provide strategic direction and oversight for the team and people management necessary for success.
  • Drives membership programs and growth, ensuring all Engagement Strategies Teams can effectively achieve HIMSS’s mission, financial and tactic goals.
  • Leads strategic relationships with firms that provide outsourced support to marketing, communications and Global Health Conference and Exhibition activities.
  • Strong interactions with members, Board of Directors, EHRA, other Not for Profit organizations and key industry and government leadership.

What you will need to be successful:

  • Bachelor’s Degree in Business (or related study) required; Master’s Degree preferred.
  • Minimum of 10 years of experience in the membership and loyalty space, with specific focus on member program strategy development.   8+ years of experience working in a cross-matrix environment integrating business functions and 3rd parties into overall membership strategy. 
  • Strong organizational leadership and the ability to effectively manage high performing, diverse teams focused on exceeding organizations goals.
  • Excellent budgeting, fiscal management, program, and project management skills.
  • Analytical and decisive decision maker with the ability to prioritize and effectively communicate to staff key objectives and tactics necessary to achieve organizational goals.
  • Track record of effectively leading in a fast paced, ever-changing environment, with a complex array of programs with the ability to leverage strengths across program areas, excellent project management skills.
  • The ability to manage, coach, and develop high-performance teams and develop and implement key program strategies.


Why we love HIMSS, and why you will, too:

  • Diverse, collaborative and winning team environment.
  • Flexible working arrangements, opportunity to work 100% remote.
  • Competitive pay and comprehensive healthcare coverage.
  • Generous paid time off, including time off to volunteer!
  • Wellbeing programs to support all of your emotional, physical and financial needs
  • Emphasis on continuous learning and development.


Are you a Changemaker?


Together, we’ll do amazing things for healthcare.


HIMSS is an Equal Opportunity Employer: Vets/Disabled




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