Senior Marketing Specialist

Job Locations US
Job Post Information* : Posted Date 2 weeks ago(5/6/2022 2:07 PM)
# of Openings
Business Unit
Marketing & Comm

Your Challenge:

Position Purpose:

The purpose of this position is to develop and execute marketing plans for HIMSS products / solutions, as directed by the Marketing Manager and/or Director, to drive revenue and growth. This is a critical function within HIMSS in that it furthers our business objectives and ensures our continued competitive advantage and success within the marketplace. 


Essential Functions:

  • Create marketing plans for HIMSS solutions and other assigned initiatives to grow revenue and reach new customers, utilizing both traditional and innovative promotional techniques.
  • Plan and manage marketing activities such as print, digital, social media, direct mail, web activity and other activity as determined. Work closely with internal marketing creative team members and external creative services providers to complete promotional deliverables.
  • Develop and maintain marketing project schedules to optimize effectiveness of marketing campaigns.
  • Assist in building consensus among business owners, outside collaborators and other team stakeholders on branding, marketing approach, timing and budget.
  • Manage expenses so as to meet program business objectives while also maintaining quality and effectiveness.
  • Effectively employ marketing tools, including Wrike and Marketo, to manage projects, develop effective audience engagement and identify key opportunities for improvement.
  • Perform other related duties as required or assigned that contribute to the effectiveness of the department.

What you will need to be successful:

  • A Bachelor’s degree in Marketing, or a related field or equivalent experience.
  • A minimum of five (5) years of marketing experience in event and product marketing communications.
  • Demonstrated experience in managing marketing campaigns; experience in managing the print and online production process with marketing materials, such as direct mail brochures, ePushes, flyers, etc.
  • Strong analytical skills with the ability to assess relevance of tactics and programs as they relate to business objectives and strategies.
  • High-level understanding of marketing tools and their use for marketing, marketing analytics, project management and audience engagement.
  • Excellent communicator with good writing and verbal skills; the ability to express, communicate and sell ideas to peers and upper management.
  • Strong project management and organizational skills, and proven ability to manage multiple projects and deadlines.
  • An ability to comprehend technical data and translate information into actionable messages for specific audiences.

Why we love HIMSS, and why you will, too:

  • Diverse, collaborative and winning team environment.
  • Flexible working arrangements, opportunity to work 100% remote.
  • Competitive pay and comprehensive healthcare coverage.
  • Generous paid time off, including time off to volunteer!
  • Wellbeing programs to support all of your emotional, physical and financial needs.
  • Emphasis on continuous learning and development.


Are you a Changemaker?

Together, we’ll do amazing things for healthcare.


HIMSS is an Equal Opportunity Employer: Vets/Disabled


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