HIMSS

Manager, Marketing

Job Locations US-IL-Chicago | US-NY-New York | US-CO-Denver | US-VA-Arlington | US-WA-Seattle
Job Post Information* : Posted Date 4 weeks ago(5/28/2021 1:39 PM)
ID
2021-1126
# of Openings
1
Business Unit
Enterprise Marketing & Communications

Your Challenge:

Position Purpose:

This position is responsible for marketing strategy, integrated marketing communications (IMC) long-term planning, market analysis, brand positioning, content marketing, event promotion, advertising, email marketing, social media direction and web site development for key HIMSS initiatives to drive revenue and growth. This is a critical function within HIMSS in that it furthers our business objectives and ensures our continued competitive advantage and success within the marketplace. 

 

Essential Functions:

    • Develop strategies and integrated marketing plans and lead campaign execution to support the HIMSS mission as well as revenue, growth and engagement goals for Global Conference, Accelerate Health, Clinical Informatics, Nursing and Physician initiatives, Interoperability Showcase and other initiatives as assigned.
    • Develop and execute a digital and social strategy for audience engagement based on company and brand objectives, long-term goals and capabilities. Oversee and contribute to the development, testing and refinement of digital engagement programs.
    • Manage IMC processes and activities needed to achieve goals as identified in strategic plans, including email, website, SEO and social media. Collaborate and coordinate with Media and other HIMSS stakeholders as necessary to achieve results.
    • Manage internal resources, contractors and external resources to achieve goals, including internal EMC team members and external creative services providers necessary to complete promotional deliverables.
    • Measure and report performance for digital marketing campaigns and assess against goals. Leverage third party tools such as Google Analytics to generate assessments, performance and effectiveness of marketing campaigns.
    • Build consensus among business owners, outside collaborators and other team stakeholders on branding, marketing approach, timing and budget.
    • Contribute to budgets and manage expenses so as to meet program business objectives while also maintaining quality and effectiveness.
    • Keep abreast of industry trends, technologies and opportunities and pilot new programs. Share best practices from current projects and/or outside training with team.
    • Effectively employ marketing tools, including Wrike, Salesforce Marketing Cloud and Google Analytics, to manage projects, develop effective audience engagement and identify key opportunities for improvement.
    • Perform other related duties as required or assigned that contribute to the effectiveness of the department.

What you will need to be successful:

    • A Bachelor’s degree in Marketing, or a related field or equivalent experience.
    • A minimum of five (5) years of integrated marketing and communications experience
    • Highly developed skills in strategic and tactical planning; the ability to track performance and make recommendations based on analysis of results to reach business objectives and strategies.
    • Clear, compelling communication skills with demonstrated ability to guide and influence others based on marketing recommendations.
    • Highly developed skills and experience in marketing techniques, such as direct marketing, digital marketing and social media marketing.
    • The ability to work well in a cross-functional environment.
    • The ability to comprehend technical data and translate information into actionable messages that resonate with specific, targeted audiences.
    • A high degree of motivation and willingness to take initiative and ownership of projects.
    • Demonstrated experience in managing marketing campaigns; experience in managing the print and online production process with marketing materials, such as direct mail brochures, ePushes, flyers, etc.
    • Strong analytical skills with the ability to assess relevance of tactics and programs as they relate to business objectives and strategies.
    • High-level understanding of marketing tools and their use for marketing, marketing analytics, project management and audience engagement.
    • Excellent communicator with good writing and verbal skills; the ability to express, communicate and sell ideas to peers and upper management.
    • Strong project management and organizational skills, and proven ability to manage multiple projects and deadlines.

Why we love HIMSS, and why you will, too:

    • Our talent anywhere philosophy allows employees the flexibility to work virtually on an as-needed or permanent basis.
    • Competitive, comprehensive healthcare coverage.
    • Generous paid time off, including time off to volunteer!
    • 401K with employer match and profit sharing.
    • Be Well! Lifestyle reimbursement program.
    • Tuition reimbursement and professional development programs.

 

Are you a Changemaker?

We’ll do amazing things for healthcare.

 

 

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