HIMSS

Director, Digital Marketing

Job Locations US-IL-Chicago | US-NY-New York | US-CO-Denver | US-VA-Arlington | US-WA-Seattle
Job Post Information* : Posted Date 2 months ago(5/5/2021 5:13 PM)
ID
2021-1106
# of Openings
1
Business Unit
Enterprise Marketing & Communications

Your Challenge:

Develops and directs the global digital marketing strategy and annual plan for HIMSS and its business units to improve visibility, engage and acquire new audiences, and generate inbound site traffic and revenue using content, social marketing and paid search marketing. Works with senior management to devise and implement strategic audience acquisition and engagement tactics to grow HIMSS customer base and identify growth opportunities and deeper engagement with current database.

 

Essential Functions:

  • Develops and directs the execution of the digital marketing strategy (search optimization, search engine marketing, social media and content marketing, display, user experience marketing automation and email marketing) and annual plans for HIMSS enterprise including thought leadership, events, products and services to strengthen HIMSS brand, audience engagement, bolster web traffic and acquire new audiences.
  • Lead a dynamic team of digital marketing specialists that manage content marketing, audience development, search engine marketing, social media strategies and community management.
  • Identify opportunities for HIMSS to increase its influence and provide more value to its members, customers, partners and other collaborators.
  • Direct digital audience development campaigns to build awareness, drive engagement, and create overall business value to support the growth of HIMSS’ digital network of sites, social channels, and products and services.
  • Oversee the digital content strategy planning and governance and collaborate with the thought leadership council to develop an effective content distribution strategy.
  • Builds and maintains digital marketing budget aligned with overall business objectives and reports on actual, budgeted and forecasted projections in both spend, demand and return on ad spend on regular weekly, monthly, quarterly and annual basis.

What you will need to be successful:

  • A Bachelor’s degree in Marketing, Communications, Journalism or related field.
  • A minimum of five (5) years of progressive digital marketing experience with experience leading project teams or direct team members.
  • Demonstrated experience with search engine optimization (SEO) and managing successful large-scale social media communities on behalf of a brand(s) and SEO; experience in B2B Media Company environment a plus.
  • Proficient with digital marketing tools and platforms; knowledgeable of best practices for social media, SEO, and paid advertising.
  • Excellent written and verbal communication skills; strong presentation skills with the ability to present to top leadership.
  • Customer-focused, with positive personality; ability to deal effectively and positively with others.
  • Skilled user of Microsoft applications, Photoshop, Salesforce Marketing Cloud, and Sprout Social preferred.
  • Healthcare and/or healthcare information technology communications experience a strong plus, as is experience in an association environment.

Why we love HIMSS, and why you will, too:

  • Our talent anywhere philosophy allows employees the flexibility to work virtually on an as-needed or permanent basis.
  • Competitive, comprehensive healthcare coverage.
  • Generous paid time off, including time off to volunteer!
  • 401K with employer match and profit sharing.
  • Be Well! Lifestyle reimbursement program.
  • Tuition reimbursement and professional development programs.

 

Are you a Changemaker?

We’ll do amazing things for healthcare.

 

HIMSS is an Equal Opportunity Employer, including Vets/Disabled

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